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The
digital marketing industry has been growing very rapidly across
industry verticals. This is fuelled
by the need of Marketers to look at different & more effective
means of reaching their target customers. Digital Marketing as a medium
has created huge opportunities for companies across verticals and scale
to generate enthusiasm & engagement with its customers like never
before.
Although
there is unanimous consensus on the potential of digital marketing, yet
for most companies it remains an elusive concept & they struggle to
harness its unmatched potential.
Given the lack of formal training available for
digital marketing and related fields, TiE Delhi under the aegis of
Special Interest Group in the internet sector, launched by Ram Shriram
earlier this March is delighted to bring to you
the most comprehensive training program on digital marketing – Digital Marketing Masterclass
Agenda
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9.30
–10.00 |
Registration
and Tea |
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10.00
–10.10 |
Welcome
and Introductions- Mahesh Murthy, Founder, Pinstorm |
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10.10-
10.50 |
State
of the Indian digital consumer: usage and attitudes- Sanjay Tiwari, CEO, Juxtconsult |
|
10.50
-11.30 |
Integrated
Digital Marketing- what to use, where and when- Ansoo Gupta, Head, Global Business, Pinstorm |
|
11.30
–12.10 |
Case study: Building an Indian business using digital
marketing - Gayatri Buddha, Head, Marketing, Make My Trip
|
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12.10
-12.50 |
Case study: Building a global business using digital
marketing - Pradeep Chopra, Co-Founder, OMlogic Consulting |
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12.50
-13.30 |
Lunch
and Networking |
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13.30
-14.10 |
Business
from search engines- an introduction to SEM and SEO- Geetu Ahuja, Manager, Online Marketing, Naukri.com |
|
14.10
-14.50 |
The
power of viral marketing – Sidharth Rao, CEO, Webchutney |
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14.50
-15.30 |
Creativity in online advertising – big impacts on small
budgets -Karl Gomes, Executive Creative
Director, Arc Worldwide |
|
15.30
-16.00 |
Tea |
|
16.00
-16.40 |
Building success through online communities – Chaya Brian Carvalho, CEO, BC Web Wise
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16.40
-17.20 |
Where next – the future of digital marketing –Nikhil Rungta, Head-Marketing, Yatra.com |
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17.20
-17.30 |
Closing remarks –Mahesh Murthy, Founder, Pinstorm
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Download presentation
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Building success through online communities
Chaya Brian Carvalho, CEO, BC Web Wise |
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Building an Indian business using digital
marketing
Gayatri Buddha, Head, Marketing, Make My Trip |
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Business
from search engines- an introduction to SEM and SEO
Geetu Ahuja, Manager, Online Marketing, Naukri.com
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Future of Online marketing
Nikhil Rungta, Head-Marketing, Yatra.com
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Building a global business digital marketing
Pradeep Chopra, Co-Founder, OMlogic Consulting
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The power of Viral Marketing
Rahul Nanda Chief Operating Officer, Webchutney |
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7 Steps to Building a Great Online Brand
Raja Choudhury |
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Analog Marketing!
Sanjay Tiwari, CEO, Juxtconsult |
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The program is an
ideal learning opportunity for Brand
owners, Advertising agencies, In-house online/search marketing
professionals, Digital marketing agency employees, Entrepreneurs and
business owners of SME companies, Conventional Sales and Marketing
professionals across sectors (IT, Retail, Hospitality, Education, Media
to name a few), Content aggregators and MBA Students.
Do register today to reserve a seat.
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